Thursday, 31 March 2011

2) Evaluation: How does your media product represent particular social groups.

I believe that different personalities of different types of  people from different types of social background is key to any films or programmes because they can portray the stereotypical character in everyday life or they can challenge it.

We have used Intertextuality in the car scene inspired by the programme ‘Ashes to Ashes’ as you can see above. The car scene in ‘Ashes to Ashes’ shows women in the car and the conventional film would represent a good looking girl as dumb and vulnerable and therefore already building suspense for the audience in their thought that she may be a victim to crime. With this in mind, we decided to challenge this view by having a male character in car as a false plateau. This is a false plateau as the audience are given a false sense of security by having men in the driver’s seat rather than a woman which is most likely vulnerable. Simultaneously we also used a black man in the car to go against the stereotype that all black males are villains

As you can see above we have used some intertextuality from the film 'Reservoir Dogs'. This is an example of another representation that I have interpreted, it includes many similarities and differences.


The scene from  where the character Mr Pink is walking in the middle of the camera shows his significance.  Both characters are looking away from the camera indicating that they are contemplating something which is in need to be dealt with, implying to the audience that they may be criminals/gangsters. So we decided that myself, Ayub would do the same thing because we wanted to convey his dominance and how powerful he is.


The representation of ethnic minority held a big significance to this particular scene because in, the white male character is shown as more domineering and powerful, he looks also stylish and someone who comes from wealth, we wanted to challenge this by having a black person being domineering and powerful and also as fashionable as the character in Reservoir Dogs, wearing a suit showing he is also him wealthy and has a good sense of style. I believe this is the opposite of what the majority of the UK population see in black minorities in films and programmes today because they usually play a role of a teenager wearing a hooded jumper and is involved in drug dealing.

As you can see above our film ‘Deadfall’ has used Intertextuality from the film ‘Collateral’. Alongside with 'Collateral', ‘Ashes to Ashes’ also use the car setting as a location where tension is built.

Both scenes have a white male character in the back playing the criminal and killers, to show they have power and control. However, in our movie, we have the criminal being played by a black minority, challenging the convention from Collateral and Ashes to Ashes white minority being the villain.

The car scene from Collateral has the white man which is the villain and he has black chauffeured. The fact that in Collateral, there is a black driver highlights implicitly that the white person always has the power over the black person in the movie and can be linked to the times of black slavery. This idea has inspired my group to use the same connotations that the ‘collateral’ sends to the audience, so we also used a black minority driving the car to show that this character (Julian) is in danger. I also believe that this particular scene from our film opening is suspenseful for the audience as they may already begin to believe that the black man may be killed, by linking it to past experiences.

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