Sunday, 13 February 2011

Genre and Audience

1) How many suspense films were released in 2009? How many films were released altogether last year?
During 2009, 31 suspense films were released and 503 films were released altogether in the UK

2) Action, animation and comedy account from 52% of Box Office in the UK in 2009. Why do you think these genres are so popular?
These genres are really popular as their target audiences are mainly the people that go to the cinema often like teenagers and young adults which make up a large percentage of the UK. While the older people have less time to go and see movies and these genres might not appeal to them as much.

3) Why do you think Thrillers account from quite a low proportion of UK Box Office takings (4% in 2009)?
I believe the reason thrillers are not viewed as much could be due to the age ratings. Most thrillers being 15 or 18+ this means that people under these ages will not be able to watch the film and people under these ages are the main ones that go to the cinema. Therefore there are less viewing and less box office takings.

4) Looking at the 'genre by gender' diagram above, what information can be derived about Thriller audiences and gender?
From the diagram of ‘Genre by gender’ we can see Thriller audiences are more likely to be males as it shows that crime and action genres appeal more to males than females and thrillers tend to have more Crime and action elements.
It also shows that females tend to watch more romance, period and suspense films, although thrillers contain lots of suspense characteristics it is more towards the middle, in-between male and female than crime and action genres.

5) Look at the age certificate for 10 of the films featured on the teaching blog. What does this tell you about Thriller audiences?

Looking at the above age ratings we can see that most of the movies are either 15 or above, with one at a 12 and one at pg. This tells us that thrillers are generally directed towards older teenagers and adults, so the younger teenagers are not supported as much and because of this the majority of people going to cinemas being teenagers are unable to view these movies.
As a result of this the box office only had a percentage of 4 and a gross of £42,578,104. Whereas genres that do support younger audiences such as Animation have been doing much better when it comes to creating money, in 2009 animation genres created around £159,209,734 in the UK box offices.

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