Monday, 31 January 2011

Genre and AUDIENCE



1)      How many suspense films were released in 2009? How many films were released altogether last year?

In the year of 2009 31 suspense films were released. When the values of all the films are summed to together last year it comes to the amount of 503 films which were released in the UK in the year 2009.

2)     Action, animation and comedy account from 52% of Box Office in the UK in 2009. Why do you think these genres are so popular?

In my opinion I believe that these genres are popular to the public as a result that young teenagers are the majority who go to view these films. This is on average more than half of the population in the UK.

3)     Why do you think Thrillers account from quite a low proportion of UK Box Office takings (4% in 2009)?

In my opinion I believe this is because of the age restriction which is placed on the films. They exclude those who are below the age of 15 which, this therefore excludes the amount of viewing resulting in a backdrop of viewings and box office takings.

4)     Looking at the 'genre by gender' diagram above, what information can be derived about Thriller audiences and gender?

The information which has been placed from the diagram named ‘Genre by Genre’ Thrillers are more likely to be watched by the gender of male viewers, this shows they are more interested to watch thriller movies. A reason could be that male viewers enjoy the action, adrenaline, threat and fear which is displayed in films. On contrast the Female gender is more appealed by, romance, suspense and period drams films.

5) Look at the age certificate for 10 of the films featured on the teaching blog. What does this tell you about Thriller audiences?
Here are 10 Thriller Movies that I selected:

You can see that most of these thrillers have the age certificate rating of 15 or above. This will verify that most thriller movies have a targeting age. The fact they have a target group this is why 2009 box offices in the UK reached the amount of 4% which consequently ends up resulting in the gross income of £42,578,104. This can show that a minute number of teenagers are now attending cinemas to view films. In addition it could be a result of a higher population of teenagers who are segregated due to the certificate ratings who are not permitted to watch these thrillers, who are affecting a certain amount of the gross income. The animation films are doing very well in terms of creating money this is because in 2009 they established an amount of £159,209,734 in UK box offices.

Friday, 28 January 2011

Introduction to Editing


In lesson, our group learned to edit our short movie ‘bag swap’ which we had filmed the previous lesson. We used the software ‘final cut pro’ and began by importing our clips.
 
We combined our different clips together and tried to make ‘smooth’ transitions between them by using the ‘in’ and ‘out’ buttons to select where our clips would start and end.
Final cut pro has two screens for video playback, on the left hand side, the clip that we wish to edit is played and after we have edited the clip they play on the right hand side.
 While we were editing we decided to use a transition effect, more specifically a ‘fade in’ at first we done this just for practice but after we decided that it didn’t suit our film so we removed it.

This lesson was a great experience and taught us all how to use ‘Final cut pro’ so we should be able to edit our Real final movie with no problems.

Thursday, 27 January 2011

Prelim Animatic

                                                                                

Here is Group 13's Prelim Animatic. This is the storyboad towards the actual Priliminary Movie. We used the Jelly Babies as our characters to the film to show how we wold want he final movie to look like. We used experimented with various camera angles to see if they looked really professional as an angle to the movie. The use of the Prelim Animatic was very useful to see how the real turnout would look like.

Tuesday, 25 January 2011

Documentary on Film Openings

During class I watched a Documentary named ' Watching ', it was about the importance of Film Openings. Whilst watching it I had to answer some questions that reflected the Documentary. Below are the questions and answers to them.

1) What does Thomas Sutcliffe mean when he says "Films need to seduce their audiences into long term commitment. While there are many types of seduction, the temptation to go for instant arousal is almost irresistible"
I believe he means that films need to make the audience very interested in the film so they become cautious about what is yet to come. That the film openings should be slow but no fast, just like love making, you just want to savour every moment. Ultimately the its saying that the producer need to make the audience feel aroused in order for them to carrying on watching the film, Rather than letting the audience know what is going to happen instantly which I believe is tedious.

2) According to Director Jean Jacques Beineix, what are the risks of 'Instant Arousal'?
The risk in this is that if you start off too strong then you won't know what yo do next, how to keep this momentum up. This is because the film should gradually become more interesting rather than be magnificent to begin with and subsequently become less interesting.

3) Explain why " a good beginning must make the audience feel that it doesn't know nearly yet, and at the same time make sure that it doesn't know too little "?
This is because of what is going to capture the audience even though you give little away. You have to get the balance right, rather than giving too much away which could result in the audience becoming less interested as they can predict subsequent scenes.

4) What does Critic Stanley Kauffmann describe as the classic opening? Why does this work?
The classic opening to a film is first the Establishing Shot of the city like New York, followed by the tilting shot of the Building from bottom to top, and then through the window to the reception to the main office where the story begins.

5) Why is Kyle Cooper's title sequence to the film Seven so effective?
It is effective because it show the state of mind of the character that is psychotic. It also foreshadows the scene of the characters and the story of the film.



6) Why did Orson Welles want to achieve with his opening to the film ' A Touch Of Evil' ? What did Universal Studios do o it and why?
The studio wanted to put the score (background music) with the credits in he beginning of his film, but Orson Welles did not wish for this but Universal Studio won in the end.



7) What is meant by ' a favourite trick of Film Noir '? What is the Trick?
The trick is where in the beginning of the film is actually the ending of he film like 'Casino'.



8) How does the opening to the film ' The Shinning ' create suspense?
It does this by the Helicopter shot where we are following the car from above like a predator about to kill its prey; the scene has omens full of them. It shows that his car is going to the wrong direction which will later result in conflict throughout the movie. 

Genre

 1) How many suspense films were released in 2009? How many films were released altogether last year?
During 2009 there were 31 Suspense film released. 503 films were released in the UK in 2009, altogether last year,

2) Action, animation and comedy account from 52% of Box Office in the UK in 2009. Why do you think these genres are so popular?
I think these genres are very popular because of the mass target audience, many children and young teenagers are the ones who go and watch films in the cinemas. That is more than half of the population.

3) Why do you think Thrillers account from quite a low proportion of UK Box Office takings (4% in 2009)?
I think because of the age restriction that these movies have. They exclude any one below the age of 15 which means that the main audience which are young teenagers and children are not allowed to watch these movies resulting to a backdrop in ratings for the film. Thus the Thrillers often have niche target audiences.

4) Looking at the 'genre by gender' diagram above, what information can be derived about Thriller audiences and gender?
From the information of the diagram 'Genre by Gender' the information that can be derived from it for the Thriller audiences and Gender is that more male audiences are more keen to watch Thriller movies because more males like watching Crime and Action which are the main ingredients for Thriller movies. For the women side they are keener in watching Romance, Period Drama and Suspense. The fact that women watch suspense shows that some women are keen in watching Thriller movies but it further down in the line of the Diagram.

5) Look at the age certificate for 10 of the films featured on the teaching blog. What does this tell you about Thriller audiences?
Here are 10 Thriller Movies that I have picked:














Looking at the films above you can see that most of these Thriller Movies have the certificate rating of 15 or plus. This shows that Thriller movies are targeting mostly mature teenagers and adults and therefore have a niche rather than mass target audience. This shows that Thriller movies are not supporting the younger generation on viewing these films and also shows that Thriller Movies restrict younger teenagers and children. Due to this in 2009, the box office in the UK only reached to 4%. Giving a small gross of just £42, 578, 104. I believe this is because not many teenagers and adults are going to the cinema but children are which shows for example: that animation films make considerably more as in 2009 they made a enormous £159, 209, 734 in the UK box office.


Font Analysis: Research

On Tuesday 18th January 2011:

In class, we focused on the type of Font that we would use in the opening of our movie.

There are basically two types of Font:

Serif Fonts - Serif Fonts are generally more traditional and often slightly more formal then Sans Serif Fonts. For example Times and Courier
Sans Serif Fonts - Sans Serif are generally more informal, more modern and more 'friendly'. For example Ariel and Comic Sans

Font analysis

What does the Font PALATINO suggests as used in the promotion of PEARL HARBOR?
Peal Harbour -


Pearl Harbour the film is represented by the bold capital letters on used for the titles. It is a Serif Font which really stands out. They have used BIG strong lettering to connote the strength of Pearl Harbour. The film is old so the lettering is old fashion to show association with Pearl Harbour. It is a film that's which takes the audience back to the time of the incident. The positioning of the images in the Poster for example we have the three main characters at the top looking strong and powerful, the title at the bottoms also looking big to connote their importance. In addition the characters are wearing what badges to show their ranking, which again ultimately relates to their position in the navy society, showing they at the top.

Rocky -

Rocky uses the font Franklin Gothic Heavy. The word ROCKY is in bold and is inevitably massive that it can not even fit inside the poster, this connote punches as it is in our face, Its almost punching through the poster .This relates to Rocky position in the film, a boxer. It is as Sans Serif Font, its much less formal and more entertaining. The character Rocky is a simple ordinary character so the font effects are in line with his personality, being a modern, less formal and basic character. 

Introduction to Editing Practice Film 1: Planning and Screen grabs from Editing


Livetype and Sound: SKILLS

 On the 20th January, we learnt to use the 'Livetype' and 'Sound'. Firstly I started to practise using these systems to learn the main functions and purposes that will be essential in the making of our actual real thriller opening. First I used the 'Livetype' program to experiment with words and what you can do with them like in the real Hollywood films. I experimented with the sentence: A Four Aces/Ayub Mohammed Ali Productions. I began to experiment with the font type, after choosing my preferred font type. Subsequently I started to focus on the animation. I remember watching the film 'Untouchables' where their titles appeared as a fade in animation. So I used this of animation for my own title which came out particularly well.

Afterwards I was introduced to the 'Sound' system, here is where the creation of the background music for the movie is produced. I experimented with different types of sounds that I found that would be chilling and full of tension and also suspenseful. I used lots of Violins to add to the tense music. I found this process quite hard because It required me having listen to a many instruments before I found the right one which fitted nicely into the context of my other sounds.

After this, I joined in with my whole group to start editing the Bag Sequence Movie that we created. First we added the bag swap video to the 'Sound' system. Here is where you can see the movie in Blue colour bar. This allowed us to look at the movie while the music is being played. 


Here is where the toolbar to choose which type of sound we wanted in the opening. There are a variety of sounds such as Instruments, People and many more. As a group we decided to stick with the instruments. We picked the instrument Violin to add with tense music which we wanted. We also wanted to experiment with different types of music; we listened to see if it fit in with our movie. Some of the sounds worked nicely meanwhile others just didn’t fit in.

The green colour bar shows the music that we wanted to use in the sequence. We chose a slow high pitch sound of the violin. In addition the second piece of music is much more faster as well as full of tension to put the audience at the edge of their seats showing a significant interest.

Introduction to Editing: SKILLS

On Tuesday 18th January 2011:

Me and my group learned to edit clips on Final cut pro. We first imported our movie into Final cut pro where our movie will be edited. After this process we started to choose our movie order from sequential order. This is displayed through the Time Line. They are all in order after one another.
In the left hand side of the screen we have the scene that we want to edit, and then after we have edited the scene, the all clip will appear on the right hand side.



Subsequently we began to edit our clips to make sure we kept parts of the clip that we wanted and got rid of the other parts. We did this was by using he buttons 'IN' and OUT'. During the beginning of the scene we added a Transition Effect in order to practise our skills on editing. We added a fade in and out in the beginning of the scene to make it look professional. So the film starts with a fade in but then we decided not to use this fade in effect due to the fact that it wasn't appropriate for our film and did not fit nicely into context.

Extension Exercise: Demos of the type of shots-especially the 'scary shots' you learned about last lesson



' Watching ' Documentary on Film Openings

In class I watched a Documentary called ' Watching '. It was a documentary about the importance of Film Openings. I had to answer some of the questions that reflected the Documentary, here are the question towards the ' Watching ' documentary:

1) What does Thomas Sutcliffe mean when he says "Films need to seduce their audiences into long term commitment. While there are many types of seduction, the temptation to go for instant arousal is almost irresistible"?
He means that yo just want t know what happens next. That the film openings should be slow but no fast, just like love making, you just want t savour every moment.

2) According to Director Jean Jacques Beineix, what are the risks of 'Instant Arousal'?
The risk in this is that if you start off too strong then you won't know what yo do next, how to keep this momentum up.

3) Explain why " a good beginning must make the audience feel that it doesn't know nearly yet, and at the same time make sure that it doesn't know too little "?
This is because of what is going to capture the audience even though you give little away. You have to get the balance right.

4) What does Critic Stanley Kauffmann describe as the classic opening? Why does this work?
The classic opening to a film is first the Establishing Shot of the city like New York, then the tilting of the Building shot from bottom o top, then through the window to the reception to the main office whee the story begins.

5) Why is Kyle Cooper's title sequence to the film Seven so effective?
It is effective because it show the state of mind f he character who is psychotic. It also foreshadows the scene of the characters and the story of the film.



6) Why did Orson Welles want to achieve with his opening to the film ' A Touch Of Evil' ? What did Universal Studios do o it and why?
The studio wanted to put the score (background music) with the credits in he beginning of his film, but Orson Welles didn' want this but Universal Studio won in the end.



7) What is meant by ' a favourite trick of Film Noir '? What is the Trick?
The trick is where in the beginning of the film is actually the ending of he film like 'Casino'.



8) How does the opening to the film ' The Shinning ' create suspense?
It does this by the Helicopter shot where we are following the car from above like a predator, the scene has omens full of them. It shows that his car is going to the wrong direction which will lead to conflict through the movie.

Genre and Audience

 
1) How many suspense films were released in 2009? How many films were released altogether last year?
In 2009 there were 31 Suspense film were released. Altogether last year, 503 films were released in the UK in 2009.
2) Action, animation and comedy account from 52% of Box Office in the UK in 2009. Why do you think these genres are so popular?
I think these genres are very popluar due to the fact that many children and young teenagers are the ones who go and watch films in the cinemas. That is more then half the population.
3) Why do you think Thrillers account from quite a low proprotion of UK Box Office takings (4% in 2009)?
I think because of the age restriction that these movies have. They exclude any one below the age of 15 which mens that the main audience which are young teenagers and children are not allowed to watch these movies resulting to a backdrop in ratings for the film.
4) Looking at the 'genre by gender' diagram above, what information can be derived about Thriller audiences and gender?
From the information of the diagram 'Genre by Gender' the information that can be derived from it for the Thriller audiences and Gender is that more MALE audiences are more keen to watch Thriller movies due to the fact that more males like watching Crime and Action whcih are the main ingrediants for Thriller movies. For the WOMEN side they are more keen in watching Romance, Period Drama and Suspense. The fact that women watch suspense shows that some women are keen in watching Thriller movies but it further down in the line of the Diagram.
5) Look at the age certificate for 10 of the films featured on the teaching blog. What does this tell you about Thriller audiences?
Here are 10 Thriller Movies that i have picked:


Here you can see that most of these Thriller Movies have the certificate rating of 15 or plus. This shows that Thriller movies are targeting mostly mature tennagers and adults. This shows that Thriller movies are not supporting the younger generation on veiwng these films and also shows that Thriller Movies restrict these people who re younger teenagers and children. Due to this in 2009, the boox office in the UK reached to a percentage of 4. Giving a niche gross of just
£42, 578, 104. I think this is becasue not many teenagers and adults are going to the cinema but children are which shows for example: that animation films mkae very good money  becasue in 2009 they made a whopping £159, 209, 734 in the UK box office.

Friday, 21 January 2011

Live type and sound skills.

In todays lesson we where on the I mac apple computers using the Livetype and sound programme which allows music to be added onto video footage. we got a tutorial lesson on how to operate the proggrame and the functions which we could conduct using it. I experimented with stlyes of fonts which were accessable on the system, the effects which i could add to the text, back ground imagery that could be applied were trialled aswell. My text read 'Primarni'

The sound system was the next step which i embarked on. The background music for our bag swap film would be made on this. the programme privided a variation of sounds which i could use in my final production movie. I chose suspenseful music to use in my film as this is the best type of music theme to use in a thriller movie, asa it causes suspense, unrest, adrenaline, uncertainty and fear. musical ochesrtal music is what i used for the suspenseful background music.

when the previous task was accomplished me and my group began editing the bag swap  sequence we filmed. We added the movie to the sound system, this is where the blue colour bar is located on the print screen below.


The toolbar on the progamme allowed for me to choose the music which i wanted to imort into my video. My group came to the conclusion that the instrument we should used would be the violin music, this was used in our movie to give it a dark suspensful feeling. A range of instruments and sounds gave us a big variety of what to select, this was the positive aspect of the toolbar. a negative i would say would be the fact that there's so much choice makes it difficult and time consuming to select the appropriate sound for the bagswap movie video. As shown below is the printscreen of the toolbar


If looking carefully you would notice in the green cloured bar the music which we selected to use in our final badswap video production.




Fonts

On Tuesday the 18th of january In the lesson we had in class we focused on fonts used in movie titles and sequences.

There are basically two types of Font:
  • Serif Fonts - such as times and courier. Serif Fonts are generally more traditional and often slightly more formal then Sans Serif Fonts.
  • Sans Serif Fonts - such as Ariel and Comic Sans. Sans Serif are generally more informal, more modern and more 'friendly'.
Font Analysis
-Pearl Harbor
What does the Font PALATINO suggests as used in the promotion of Pearl Harbor?



The film title Pearl Harbour has letter of a Serif Font which its being represented by. The Large font makes the title stand out as the big lettering can reflect the importance, power, rank and superiority of Pearl Harbour. The poster has old fashion lettering which corresponds to the timeline which this film is set at. Mise en scene is shown through the airoplanes and uniforms worn by the main characters. In addition the characters are wearing what seems to be badges to show their ranking and whcih in turn relates to their position in the navy society.

-Rocky

The film Rocky uses the font Franklin Gothic Heavey. The Title Rocky has been expressed in bold as 'ROCKY' so it can stand out to the audience. The words are shown in this large bold form to punch at you and be eyecatching in the same way that Rocky punches at his oppenents the big Title writting is used to link with the nature of the characters name.

Thursday, 20 January 2011

The structure of thriller openings

On Tuesday 18th January 2011 we focused on analysing sequence opening in which we notice the stages of structures which are used a basic film opening.

 
1) A narrative opening with the titles running through:


  1. The Shinning 
  2. The Stepfather 

  2) A discrete title sequence


  1.  Seven
  2. Arlington Road


3) Titles over a black followed by the narrative
  1. Donnie Darko
  2. Arlington Road

Added 4) Stylized Editing:
  1. Pelham 123



Introduction to editing

I began editing my bagswap in lesson on Tuesday the 18th of January 011. This was a short film we filmed in order to gain experience of operating the cameras and plotting camera techniques and story line plots. We began buy combining clips which we published on the imac computers through a memory card drive.

Below is are two examples of the beginning of the editing in which I imported a movie clip file from the memory card drive into the programme 'Final cut pro' and began the editing process.


Then secondly we began establishing how to play the film and my group began to edit the uneeded sections of the scene. The black screen was now occupied by a replica of that on the left.


The editing has helped me realise how to operating editing programming and the tutorial would benefit me immensly when it comes to producing my Thriller opening scene.